Puma: Selling pioneering designs in Sports shoes
Inventive designs and innovative research were the pillars on which Rudolph based the success of his shoe company. The Atom was followed by the Super Atom, King Soccer, Clyde, Speedcat and Cellerator shoe models. The vulcanization process, Velcro fasteners for sports shoes, S.P.A Technology, Inspector Shoes for Children, the disc system, Cell Technology, and the Trinomic sport shoe system all added to overall sales turnover. Earlier success was celebrated by launching International outlets, and expanding into sportswear, accessories and merchandising. Today, Puma is a multinational brand, sold from retail outlets and online stores all over the world. Recognized by the Fromstripe logo on its shoes, it is hugely popular buy in Mumbai and Delhi. The purely sports shoes brand now caters to the burgeoning demand of fashionistas.
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